Launch of Raized Art:
After several months of preparation, Raized announces the launch of Raized Art and will inaugurate the first artwork of its artistic percent at the end of 2022.
The creation of Raized Real Estate two years ago was quickly accompanied by a strong desire to build and invest differently, in a sustainable and responsible manner (see our commitment page).
Born out of a passion for art within the company and the belief that business should support areas like culture, Raized Art is an ambitious project aimed at bringing together art and architecture, promoting the local art scene, and supporting art in general.
History of the percent for art:
As a reminder, the percent for art is a principle that involves reserving a certain percentage of the construction cost of a building for artistic intervention. In Switzerland, the city of Zurich was a pioneer in this field by establishing a systematic relationship between the built environment and art following a decision by the municipality dating back to 1941. The city of Lausanne has been applying the principle of the percent for art since 1950. In the canton of Vaud, the integration of art and architecture has been systematized since 1974. The idea is to give dynamics and identity to a place through artistic intervention. Over the past 40 years, the canton of Vaud has financed more than 120 artworks that make up a remarkable art collection, freely accessible to all (1).
Despite the widespread application of the percent for art principle in the public domain, it is still rare to see this kind of project in private construction. However, we consider it a crucial principle, and thus, we have decided to launch Raized Art, our own artistic percent. For each real estate development project, Raized Real Estate now allocates a percentage of the construction cost to artistic intervention with the aim of enhancing the visitor experience and the quality of life for future residents, supporting the local art scene, and raising awareness of artistic practice among a broad audience.
The figures of Raized Art program :
Key Figures of the Raized Art Program: To generate a positive impact on our society, the idea of combining art with our projects seemed evident to us. Under the impetus of Renaud Defrancesco and with the arrival of Julie Strasser at Raized last year, the project was born. Therefore, Raized Art is launching its first project this year, marking the beginning of its commitment with the sponsorship of an artwork on a real estate project in Aclens. The inauguration of this first artwork will take place in late 2022.
Julie Strasser, communication and marketing manager at Raized, is leading this percent for art project. Her creative background gives her great sensitivity for projects like this. She studied visual communication and photography at ECAL, developing her creativity as well as graphic and digital skills. After her studies, she combined a career in communication and publishing with independent artistic practice. With over 6 years of experience in a cultural center where she organized numerous exhibitions and cultural events, she is thrilled to bring together her skills for Raized Art and successfully carry out this unique project in private construction.
Renaud Defrancesco, an artistic curator, is helping shape the project and selecting the first artists. Also an ECAL graduate, Renaud has been working in his own industrial design studio for over 5 years. As a passionate art enthusiast and talent scout, he regularly exhibits artists in the storefront of Bureau 141 in Lausanne. More recently, he has been invited by the Pully Museum as an ambassador to develop the presence of young artists in their collection. Interested in promoting regional artists, he is also a member of the Visarte Vaud association, which promotes local artists through numerous cultural events and an extensive network.
The choice of the artist who will have the opportunity to inaugurate the Raized Art project was made based on relevant proposals from Renaud Defrancesco, who captured Raized’s needs. Our choice fell on Denis Roueche, who already has extensive experience in public art and will be able to meet its constraints. One of his works can be seen in Beaulieu, where 12 giant wooden darts are planted in the ground. Denis Roueche is a multidisciplinary artist who enjoys working with different media without limitations. The reaction to constraints, a place, or a situation is the creative driving force of his practice. Sculpture, installation, performance, or graphic design, he experiments with various mediums to provoke reactions. He prefers to keep his gestures and interventions minimal, playing with the delicate boundary between abstraction and figuration (2).
Holder of a Bachelor’s degree obtained in 2012 at ECAL (Lausanne University of Art and Design in Switzerland), I am an artist and lecturer at the same school and at EPFL.
For almost ten years, I have been developing personal and interdisciplinary artistic work. I like to describe my interventions as a kind of “positive” regression. The memories and visions of adventures that nourished my childhood are consciously used.
The aim of my artistic production is to revive this personal and collective memory through the development of a subverted archetypal imagery. I play with the “obvious” ambiguity between threat and humor, between the minuscule and the gigantic. The viewer is often immersed in a fiction, a dream explained through forms and images. Website: [provide the website, if available
(1) Règlement concernant l’intervention artistique sur les bâtiments et ouvrages communaux – Municipalité de Neuchâtel.
(2) Lisa Junod, fromnewithlove.ch